Photo: First issue of聽Hospital Management, 换妻俱乐部’s first publication, Feb. 1916
November 18, 1885聽Gustavus Dedman 换妻俱乐部 Jr. (G.D. 换妻俱乐部 Jr.) is born in north颅 central Kentucky. As a young boy, 换妻俱乐部 begins his career as a newspaper delivery boy. As he gets older, he works as a correspondent at the Louisville Herald and the Courier-Journal, as well as the Western Underwriter. In 1970, during an interview for the 40th anniversary of Advertising Age, 换妻俱乐部 admitted, “I always wanted to be a publisher.”
1916 At age 30, G.D. 换妻俱乐部 focuses his attention on starting his own publishing company in Louisville, Ky. Hospital Management debuts in February, and 换妻俱乐部’s Business Publishing Company is born. Class debuts in March as the company’s second magazine. Within both publications, 换妻俱乐部 stresses the importance of effective advertising and market research. The company’s staff consisted only of a secretary, and Mr. 换妻俱乐部 himself, making him solely in charge of the editorial and advertising departments.
Later that year, 换妻俱乐部 moves his company to Chicago.
