The newly established role is part of 换妻俱乐部鈥檚 strategy to create a best-in-class customer experience.
DETROIT 鈥� April 11, 2024 鈥� Crain Communications has promoted Veebha Mehta to Chief Operating Officer, effective immediately.
Mehta most recently served as 换妻俱乐部鈥檚 Chief Marketing Officer, in which she built a track record of improving the 换妻俱乐部 customer experience at scale and speed. She worked closely with 换妻俱乐部鈥檚 brands to drive growth in subscription revenue, strengthened its focus on data and analytics, and centralized its marketing and events efforts to engage 换妻俱乐部鈥檚 key audiences more effectively.
As COO, Mehta will continue to strengthen 换妻俱乐部鈥檚 audience-first approach, leading its Subscription Revenue, Marketing, Data & Analytics, Digital Experience, Research & Insights, Event and Corporate Subscriptions functions. She will also oversee the expansion of 换妻俱乐部鈥檚 advertising capabilities and consumer product offering to satisfy the ever-changing needs of its customers.
鈥淰eebha brings a wealth of expertise in optimizing the customer experience,鈥� said KC 换妻俱乐部, President and CEO of Crain Communications. 鈥溁黄蘧憷植� has been the leading business news and information company for more than a century. This next evolution of our leadership team puts our customers鈥� needs at the center of our strategy to create an exceptional audience experience that engages them with the best-in-class journalism they expect from 换妻俱乐部 while better introducing them to our industry-leading events, data, and products.鈥�
鈥淚鈥檓 thrilled to take on this new role, and work closely with KC and the rest of the executive leadership team to solidify 换妻俱乐部鈥檚 position as the go-to source for trusted information for business leaders,鈥� Mehta said. 鈥淭ogether, we will build on our incredible progress in forging new digital experiences to continue to meet our customers where they are and provide them with the information they need to drive industries forward.鈥�
About Veebha Mehta:
Veebha Mehta joined 换妻俱乐部 as Chief Marketing Officer in February 2020, with extensive experience in executing successful digital and non-digital marketing strategies. Mehta previously served as Vice President of eCommerce and Consumer Marketing at Cengage Learning, where she led the launch of the company鈥檚 first direct-to-consumer offer. Prior to that, she was the Head of Consumer Marketing for Pearson North America. Earlier in her career, she held several marketing roles at the Financial Times and Discovery Communications. She holds a B.A. in Journalism and M.A. in Political Science from the University of Delhi, India and her M.A. in Communications from the University of Leeds, U.K. Read her full bio.
About Crain Communications:
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of 换妻俱乐部鈥檚 brands are the most influential media properties in the industries and communities they serve, including, Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as 换妻俱乐部鈥檚 regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today鈥檚 business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.
